March 2022 - present: Copywriter/ACD, Commercial Content (Maple Leafs Sports & Entertainment)

  • Responsible for writing and concepting campaign creative for MLSE’s Global Partners.

  • Participate in and lead ideation breakout sessions that ultimately produce a proposed campaign. Oversee deck creation and pitch creative directly to the client. Presentations typically include: broadcast scripts, social series outlines, contest promos, OOH advertising, web copy, in-app push notifications, etc.

  • Once campaign creative is sold through, run point on helping choose outside production partners, and collaborate with them to deliver finished work that is in line with the creative vision. Work directly with Commercial Directors, Game Designers, Web Designers, Animators, etc. to develop finished work, and form part of the team that manages the partner through said production process. See and give revision notes on all creative work through the post-production/delivery process.

  • Lead projects that can involve Art Directors, Designers and Content Producers, Digital Designers, Game Developers, Experiential Producers, Artists, Social Creators and Photographers, ensuring that the creative vision is maintained and that final work maintains the high standard MLSE is known for.

July 2021 – March 2022: Copywriter/Producer, Creative Agency (Corus Entertainment)

  • Conceive, write, sell, execute advertising campaigns for a full range of advertising media including TV, radio, out-of-home and digital ads.

  • Deliver strategic copy for a wide variety of broadcast brands and corporate projects.

  • Collaborate and strategize with Marketing teams.

  • Lead brainstorm sessions.

  • Pitch and sell advertising and promotional concepts.

  • Collaborate with editors, art directors, designers, writers and producers.

  • Conceive, write, direct and producer off-air radio and off-air campaigns.

  • Hands-on responsibility through the entire creative process as assigned, from initial conceptualization to final delivery on air.

Jan 2019 – July 2021: Producer, Creative Agency (Corus Entertainment)

  • Write & produce exceptionally creative on-air promo spots.

  • Hands-on responsibility through the entire creative process as assigned, from initial conceptualization to final delivery on air.

  • Work closely with internal marketing teams on season campaigns to drive ratings.

  • Supervise online edits and post-audio sessions.

  • Direct voice-over talent.

  • Conceptualize and collaborate with graphics team on projects as assigned.

  • Contribute ideas and approaches for on-air stunt events, programming blocks and image campaigns.

  • Prepare and provide all media prior to scheduled edits, including preparing rough edits using Premiere Pro.

  • Keep accurate and organized records of all promos and music used in production.

  • Deliver high-quality work within tight deadlines.

Jan 2018 – Jan 2019: Social Media Producer, so.da (in-house social/digital agency at Corus Entertainment)

  • Develop ideas, treatments and scripts that inspire audiences and brands to engage with networks like HGTV, Showcase, Food Network, History and National Geographic.

  • Research, develop and produce unique and creative ideas for social video projects.

  • Write proposals and shooting scripts for social and digital videos.

  • Lead small and large-scale social/digital production shoots.

  • Adapt writing style based on the audience, brand guidelines and client objectives.

  • Deliver high-quality work within tight deadlines.

  • Provide an exceptional level of internal and external client service.

  • Participate and lead brainstorm and pitch sessions for marketing initiatives, evergreen opportunities and client proposals.

Feb 2017 – Jan 2018: Packaging Producer, Creative Agency (Corus Entertainment)

  • Write, produce and edit compelling and creative video content across all platforms.

  • Manage video projects from pre to post production, including upload and delivery of final creative.

  • Help to shape creative direction for video content.

  • Edit, repackage and revise existing video content to fit current needs.

  • Produce unique long and short form content for social media networks.

  • Direct Voice-Over sessions.

Oct 2015 – Feb 2017: Project Coordinator, Creative Agency (Corus Entertainment)

  • Write, produce and edit original and repackaged promotional video content.

  • Work with senior leaders to set timelines and determine project priorities.

  • Production Manage large and small-scale video/photo shoots.

  • Act as lead for all media requests from internal/external clients.

  • Manage and maintain audio/video equipment for the department.

  • Manage workflow and effective distribution of work for a team of 15 designers.

  • Project Manage Network rebrands.

Jan 2015 - June 2015: Production Manager, Studio (The Sports Network Inc.)

  • Manage all studio and control room bookings.

  • Create and maintain daily schedules for Live Directors and PAs; including tracking of vacation time, special assignment productions and off-site productions.

  • Create and maintain daily production and edit schedules for all Associate Producers and Live Event APs.

Jan 2014 - Jan 2015: Production Supervisor, Bell Media Creative Agency (The Sports Network Inc.)

  • Manage and plan the production of National marketing and promotional campaigns.

  • Production Manage and Assistant Direct large and small-scale video/photo shoots.

  • Coordinate effective distribution of marketing campaigns across all platforms.

  • Main point of contact for internal/external clients; Including Sales, PR, Sponsorship, Digital/Social teams and National partners.

  • Strategically develop and execute innovative content to drive ratings and engagement across all platforms.

  • Manage departmental production budget.

EDUCATION

2003 - 2007 Diploma - Broadcasting: Radio and Television (Centennial College Toronto, ON)

  • CTV Specialty Award.

  • CHUM Scholarship Award.

REFERENCES

Available upon request.