Resume — Sameer Nasrawi

Dynamic and intuitive creative leader with 10+ years of experience delivering multi-platform campaigns for top-tier sports, media, and entertainment brands. Skilled in transforming audience insights into culturally relevant, personalized content that drives measurable engagement. Proven track record leading cross-functional teams, leveraging AI-assisted workflows, and steering full-funnel content strategies across broadcast, digital, social, and experiential channels.

Led full-funnel creative strategy for MLSE’s global partners across Raptors, Leafs, TFC, and Argos from initial brainstorming through multi-channel rollout.
Conceptualized and pitched 360 campaigns including TV ads, social-first series, experiential stunts, OOH, web copy, and app push notifications. Integrating AI tools for rapid ideation and mood boarding.
Managed and mentored cross-functional team of Art Directors, Designers, Game Developers, Social Creators, Photographers and aligned creative vision with brand goals.
Partnered with external production teams and agencies to maintain creative consistency through revisions and final delivery.
Optimized campaign performance via data insights, iterating creative to improve engagement and conversion.

Wrote and executed campaigns spanning TV, digital, radio, and OOH delivering concept-to-production creatives that hit UX and brand metrics.
Collaborated with marketing teams to translate audience data into compelling content strategies.
Led brainstorms and pitched creative storytelling approaches.
Managed production and post workflows—editing, voice-over direction, and design hand-offs—ensuring brand tone and platform optimization.

Produced on-air and digital promo spots, collaborating with network marketing teams on seasonal campaigns driving viewership and loyalty.
Directed full post-production processes, including motion graphics and audio mixing, with tight turnaround for high-performing multi-channel content.
Contributed to campaign activation campaigns (stunts, programming events), leveraging social-first assets for increased reach.

Developed and scripted original video content for social channels (Instagram, Facebook, YouTube, TikTok) for networks like HGTV, Food Network, History, and Showcase.
Led shoots tailored for platform-first formats, embedding audience insights and experimentation in story structure and pacing.
Wrote client-facing pitches and decks to sell social-first digital concepts, aligning brand objectives with platform trends and viewership behavior.
Delivered fast-paced, high-quality social campaigns under tight deadlines, optimizing iterations based on performance data and engagement signals.
Participate and lead brainstorm and pitch sessions for marketing initiatives, evergreen opportunities and client proposals.

Produced and edited cross-platform video content — from network promotional clips to short-form social teaser assets.
Collaborated on creative direction with graphics teams and guided VO sessions, ensuring cohesive brand tone.
Adapted existing video content for new channels, optimizing format, length, and storytelling emphasis.
Produce unique long and short form content for social media networks.

Oversaw project workflow for a 15‑person design team amid network rebrand and volume content production.
Coordinated with senior stakeholders to prioritize briefs, allocate resources, and meet broadcast and digital deadlines.
Served as primary liaison on media requests, managing communications and compliance for interdepartmental projects.

Managed production of national marketing campaigns across broadcast and digital platforms.
Led cross-functional collaboration with Sales, PR, Sponsorship, and Digital teams—maintaining budgets and client relationships.
Executed large‑scale content production (video + photo shoots), ensuring consistency in brand messaging across channels.

2003 - 2007 Diploma - Broadcasting: Radio and Television (Centennial College Toronto, ON)