On-Air Promos

A chunk of my career was spent in On-Air Promotions - creating marketing campaigns and promotions for networks like HGTV, Food Network, and National Geographic.

There are some projects that you’re just proud to be a part of - and this was one for me. I wrote, produced and directed this spot for Nelvana and Kids Can Press’ new talent incubator: Black Write.

We wanted to do something different and unexpected for our Halloween Image this year. So, I wrote and produced this little treat. I worked with Grayson Music (https://graysonmusicgroup.com/) to produce the song. Such a talented group of people.

Special shout out to my co-writer: Brian Weldon and our creative leaders DMC and Brent Peterson.

After the original shoot we had planned for this new docu-series on Food Network got cancelled due to Covid, we had to pivot our creative. We ended up with this fun little piece. Writer/Producer.

For the launch spot, we got the production company to shoot the script at each location they filmed an episode. The idea was to utilize match-cuts throughout the promo to showcase the wide variety of places Afrim visits on the show. Writer/Producer.

“Tease”. The first spot from the Top Chef Canada promo campaign I’m currently producing for Corus Entertainment and Food Network Canada. Writer/Producer.

“Launch”. The second spot from the Top Chef Canada promo campaign. :60 director’s cut. Writer/Producer.

“Launch v2” The third and final spot from the Top Chef Canada promo campaign. Writer/Producer.

Never aired... but should have. A fun little promo #FoodPorn​. Writer/Producer/Editor.

A play on the classic monster truck commercials. SUNDAY! SUNDAY! SUNDAY! Writer/Producer.

Food Network is Scary good! Writer/Producer.

How do we differentiate Slice from Hay-u? Showcase the fact that we have movies and they don’t. Here’s a December movies promo I produced. The inspo came from a viral meme featuring the same clip of Ryan Gosling. Writer/Producer.

Slice movies. Writer/Producer.

MovieTime Free Preview. Writer/Poducer.

Food Network Free Preview. Writer/Producer.

The best of Guy Fieri week on Food Network. Writer/Producer.